We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Hong Kong won GOLD for Performance Marketing Agency of the Year at Marketing Interactive's Agency of the Year Awards 2025

WHAT YOU’LL BE DOING

Focus: Hospitality Vertical

• Integrated Strategy: Develop and oversee sophisticated multi-market digital strategies. You will align paid search, programmatic/display, and paid social to the specific nuances of the global travel calendar and luxury consumer habits. Able to understand how to measure and attribute across channels.
• Trend & Audience Intelligence: Actively monitor global travel trends (e.g., revenge travel shifts, seasonal booking windows, emerging luxury hubs) to pivot media allocations proactively.
• Consumer Journey Mapping: Design cross-channel frameworks that sync with the traveler’s path—from "dreaming" and "planning" to "booking" and "on-property" experience.
• Global Collaboration: Act as the strategic glue between our Hong Kong hub, APAC/EU specialist teams, and our Seoul office to ensure a unified "One Assembly" service standard.
• Performance Evolution: Beyond standard reporting, you will provide deep-dive insights on audience media consumption habits, ensuring our creative and media placements resonate with high-net-worth travelers.
• Team Leadership: Mentor junior talent, manage complex client budgets, and contribute to business development by showcasing our hospitality expertise in pitches.

THE SKILLS WE’RE LOOKING FOR

• Hospitality Expertise: 5+ years of digital experience with a proven track record in the travel or hospitality sector. You understand ADR, occupancy-driven bidding, and seasonal demand.
• Technical Mastery: Deep, hands-on understanding of: Programmatic/Display, Paid Social, and Paid Search
• Strategic Vision: Ability to explain why a certain channel mix fits a specific travel trend or audience segment.
• Global Mindset: Experience managing campaigns across different regions and understanding local nuances in media consumption (e.g., WeChat/Douyin vs. Meta/Google).
• Communication: Fluent in English and Cantonese. You must be able to articulate complex data-driven strategies clearly to senior stakeholders.
• Collaborative Spirit: A "bridge-builder" who can work effectively across different time zones and office cultures.

THE ROADMAP TO SUCCESS: YOUR MILESTONES

1.      The First 90 Days

a.      Deep Dive: Have a thorough understanding of the account. Able to identify immediate "low-hanging fruit" for optimization on the existing account.

b.      Relationship Building: Establish strong working rhythms with internal cross-market teams and become the go-to point of contact for the client’s day-to-day strategic needs.

2.      Beyond 9 months

a.      Strategic Autonomy: Lead the annual planning process independently, requiring minimal oversight from directors.

b.      Operational Excellence: Full ownership of cross-market workflows, ensuring the all the internal teams are perfectly synced on execution and reporting.

c.      Innovation Lead: Proactively identify new opportunities or beta tests (e.g., new travel-specific ad formats) that keep our clients ahead of the competition.

d.      Mentorship: Be recognized as a Team Lead who has successfully upskilled junior members.

WHY ASSEMBLY?

• We‘re part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy holdcos. 
• We care about your growth — we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals. 
• We recognize and celebrate your success...all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated! 
• We’re truly a people-first organization. That’s why we operate in hybrid model with flexibility, Work from Anywhere Scheme, allows you to be in control of your work-life balance. 
• We believe in making impactful change in society, we encourage you to take Impact Leave time off from work to engage in volunteer activities with a charity that you support.