We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including LG, Gentle Monster, Golden Goose, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly was named Marketing Interactive’s Media Agency of the Year in 2023.

The fundamental objectives of the Digital Manager are to support the agency with:

• Lead the project management for search (Baidu) and social media (WeChat, Red, Douyin, etc) including campaign launch, daily operation and post buy
• Management of client budgets, through planning, optimisation, and review.
• Ensuring planning processes are followed to produce best in class media plans. Take a strategic approach to ensure that the client/ KPI’s are reached or exceeded.
• Manage and motivate more junior members of the team, sharing planning knowledge and developing their skills to ensure a high standard of output.
• Work closely with the comms planning team, being proactive to see how digital can be increased and collaborate with other digital specialist teams and the wider publisher team.
• Lead the management of the client relationship for the paid media (search/social/display) business whilst supporting the client servicing team to deliver cross channel excellence

Requirements:

• 3 – 4 years' experience in performance marketing, managing a multi-channel with case studies of success with both direct response and brand campaigns.
• To understand the importance of attention to detail in all outputs and ensure that account processes are adhered to.
• A good understanding of the strengths/weaknesses and core metrics of all media channels and hands-on experience in paid media interface operation
• To be able to produce informative and inspiring client materials, such as competitive analysis, status reports and media recommendations
• A proactive mindset to grow the client business and have experience in cultivating and managing junior members to grow
• Previous experience of using industry media reporting tools and systems
• Chinese native with fluent English

数字营销经理 核心目标与任职要求

一、核心工作目标
该岗位旨在为公司提供以下支持：

1. 主导搜索引擎（百度）及社交媒体（微信、小红书、抖音等）的项目管理工作，涵盖营销活动上线、日常运营及投放后复盘全流程；
2. 通过规划、优化与复盘，负责客户预算的统筹管理；
3. 严格遵循规划流程，制定行业一流的媒体方案；采用战略性工作方法，确保达成甚至超越客户关键绩效指标（KPI）；
4. 管理并激励团队初级成员，分享规划专业知识、提升团队成员技能，确保工作产出达到高标准；
5. 与传播规划团队紧密协作，积极探索数字营销业务的拓展空间，同时联动其他数字专业团队及广泛的媒体合作方团队开展协同工作；
6. 主导付费媒体（搜索 / 社交 / 展示广告）业务的客户关系管理，协助客户服务团队实现跨渠道服务的优质交付。

二、任职要求
1. 具备3~4 年效果营销相关经验，有跨渠道管理经历，且拥有直接响应类及品牌类营销活动的成功案例；
2. 重视各类工作产出的细节把控，确保严格遵守客户账户管理流程；
3. 深入了解各类媒体渠道的优劣势及核心指标，具备付费媒体平台实操经验；
4. 能够撰写内容详实、具有说服力的客户材料，如竞品分析报告、项目状态报告及媒体投放建议方案等；
5. 具备主动拓展客户业务的意识，拥有培养及管理初级团队成员成长的相关经验；
6. 有行业媒体报告工具及系统的使用经验；
7. 英语流利者优先。