We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including LG, Adobe, WeWork, Ralph Lauren, Moncler, Aesop, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly Korea was named the media agency of the year 2022 - Campaign Asia

Role Overview

We are seeking an experienced and visionary SEO Director to lead our search optimization strategy and team. The ideal candidate will possess deep expertise in SEO, a strong track record of organic growth for various clients, and up-to-date knowledge of the latest trends in AI, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). This role requires a strategic thinker with proven project and team management skills, as well as a strong business acumen to align SEO initiatives with organizational goals.

WHAT YOU’LL BE DOING ON ANY GIVEN DAY

• Develop, implement, and oversee comprehensive SEO strategies to drive organic traffic, improve search rankings, and achieve business objectives.
• Lead, mentor, and grow a high-performing SEO team, fostering a culture of innovation, collaboration, and continuous improvement.
• Stay at the forefront of industry trends, particularly in AI-driven search, AEO, and GEO, and integrate relevant advancements into the SEO roadmap.
• Collaborate cross-functionally with content, data, and marketing teams to ensure SEO best practices are embedded across all digital touchpoints.
• Analyze and report on SEO performance, providing actionable insights and recommendations to stakeholders and executive leadership.
• Manage large-scale SEO projects from conception through execution, ensuring timely delivery and measurable impact.
• Oversee technical SEO audits, keyword research, on-page and off-page optimization, and link-building initiatives.
• Identify new growth opportunities through emerging technologies, search platforms, and user behaviors.
• Advocate for SEO within the organization, educating teams on the importance of search visibility and its impact on business outcomes.
• Manage vendor and partner relationships, ensuring high-quality deliverables and alignment with internal goals.

DOES THIS SOUND LIKE YOU?

• 8+ years of hands-on SEO experience, with at least 3 years in a leadership or team management role.
• Deep understanding of search engine algorithms, ranking factors, and technical SEO.
• Demonstrated expertise in AI-driven SEO, AEO, and GEO trends, with a proven ability to translate these into actionable strategies.
• Strong project management skills, with experience leading complex, cross-functional initiatives.
• Excellent analytical skills and proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Search Console, etc.).
• Exceptional communication, leadership, and stakeholder management abilities.
• Business-oriented mindset with the ability to connect SEO initiatives to broader organizational objectives.
• Experience working in fast-paced, dynamic environments and adapting to evolving priorities.

Preferred Qualifications

• Experience in international SEO and multi-language site optimization.
• Familiarity with data analytics platforms (e.g., Google Analytics, Tableau, Looker).
• Background in content strategy, digital marketing, or web development.
• Experience working with AI/ML tools and technologies relevant to search optimization.

WHY ASSEMBLY?

• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies.
• We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.