We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including LG, Adobe, Wework, Ralph Lauren, Moncler, Aesop, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly Korea was named the media agency of the year 2022 - Campaign Asia

WHO WE’RE LOOKING FOR

The Senior Strategy Manager at Assembly plays a pivotal role in shaping and executing the media strategies for our clients. You will be responsible for overseeing a team of strategists, and ensuring the development and implementation of effective media strategies into plans and campaigns. Your strategic insights, leadership, and ability to navigate the ever-evolving media landscape will be instrumental in delivering outstanding results for our clients.

WHAT YOU’LL BE DOING ON ANY GIVEN DAY

• Strategic Leadership: Provide strategic direction and thought leadership to the team, ensuring that media strategies align with client objectives and industry trends.
• Team Management: Oversee a small team of media strategists, providing guidance, mentorship, and fostering a collaborative work environment.
• Client Engagement: Collaborate with clients to understand their goals and develop media strategies that drive business growth.
• Media Strategic Conception: Lead the development of comprehensive media strategies, including but not limited to audience segmentation, channel selection, budget allocation, and messaging strategies, etc.
• Campaign Execution: Ensure the effective execution of media strategies, monitoring their performance and assisting planning teams in optimization recommendations.
• Data Analysis: Utilize 3rd party and campaign performance data and analytics to derive insights and make data-driven recommendations for campaign strategic improvements in the future.
• Market Research: Stay updated on industry and market trends, consumer behavior, and emerging technologies to inform strategic decisions.
• Budget Management: Oversee the allocation of budgets, ensuring campaigns are cost-effective and deliver a strong ROI with sufficiency.
• Cross-Functional Collaboration: Collaborate with planning teams, client servicing managers, and other stakeholders to ensure a holistic approach to campaigns.

DOES THIS SOUND LIKE YOU?

• 7+ years of experience in media planning and strategy, with a proven track record of successful campaigns.
• Bachelor's degree in Marketing, Advertising, Business, or a related field; a Master's degree is a plus.
• Strong team management skills.
• Exceptional analytical and data interpretation abilities.
• Working knowledge in insights, media planning and analytics tools (e.g., GWI, Statista, Similar Web, Google Analytics, etc.).
• Excellent communication and presentation skills in both English and Korean.
• Strong understanding of various media channels, both traditional and digital.
• Ability to adapt to a rapidly changing media landscape and a proactive approach to staying updated on industry trends.