Stagwell Global, LLC

Digital Manager

Job Post Information* : Posted Date 2 weeks ago(12/5/2024 1:42 AM)
Requisition ID
2024-5166
# of Openings
1
Job Locations
SG
Category (Portal Searching)
Client Service

Overview

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Nike, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

 

Assembly was named The Drum’s APAC Media Agency of the Year in 2021

Responsibilities

WHAT YOU’LL BE DOING ON ANY GIVEN DAY

  • Campaign Management: Setup and optimize campaigns on Google Ads, Microsoft Ads, SA360, and Apple Search Ads
  • Communications: Collaborate closely with regional teams, clients, and media vendors to understand campaign objectives, provide regular updates, and address inquiries or concerns.
  • Performance Analysis & Reporting: Analyse campaign metrics, generate reports, and derive actionable insights to optimise campaign effectiveness and efficiency.
  • Strategic Planning: Develop effective platform strategies by aligning with marketing goals, monitoring competitors, and adjusting tactics based on performance data
  • Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximising campaign impact.
  • Planning & Forecasting: Support in crafting SEM/App proposals and media plans for clients.
  • A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
  • Ad Creative Development: Provide data driven insights that help develop compelling ad creatives tailored to campaign objectives and target audiences.
  • Adherence to Best Practices: Stay abreast of industry trends, media partners and best practices.

Qualifications

DOES THIS SOUND LIKE YOU?

  • 4 - 5 years of experience with a background in paid search activation, specifically for campaigns driving ROAS regardless of B2B, B2C.
  • Excellent technical mastery and experience in search and the full Google Marketing stack
  • Hands-on experience with Google Ads (SEM, UAC, DG), Microsoft Ads, SA360, and Apple Search Ads
  • Knowledge and experience on Adobe Analytics reporting is preferred
  • Proficiency in Microsoft Excel, including pivot tables, vlookup and advanced functions
  • Strong analytical and communication skills
  • Strong attention to detail, excellent numeracy understanding
  • Able to project manage multiple campaigns independently

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